15 Tips and Tools for Better Facebook Management

Looking to build the best business facebook page? Use these amazing tips with your facebook management services for the highest user engagement.

Facebook marketing is gradually becoming an incredibly competitive marketplace, where businesses of all shapes and sizes compete for the user’s attention. Facebook algorithms change all the time, making brands race for better post engagement and come up with new advertising strategies.

Nevertheless, there are some small tips and tricks you can start using in your everyday Facebook management practices, that will help you increase activity on your business page and take it to the next level and.Without any further ado, here are the top 15 tools you can incorporate into your Facebook management strategy.

1. Provide helpful information on the page

To begin with, in order to have a successful business page on Facebook, you have to provide as much information as you can in the ‘About’ section. This will help your existing and future customers find all the information they need.

Facebook allows you to provide all kinds of information on your business page, from the basics, like the company’s address and contact details, to more elaborate facts, like the brand’s mission, milestones, team members, and much more. Try to give your customers as much information as you can to be helpful. Some of them would need to call your office to discuss the services, some might want to check how far the company is located, and some would want to see how many years of experience your company has. All this information will prove useful to some of your clients.

Bear in mind, that you will need to keep it short so that the users do not get confused by the amounts of information you give.

2. Use location services

This is an easy tip to help you become more visible to your potential customers. For example, if you are a local business, or have one head office in a particular city, then adding a location to your company page on Facebook is a great idea. This way, it will be easier for your clients to find you.

To do so, go to ‘Edit Page Info’, click on ‘Location’ and type in your company’s address or manually drag the Google Maps pin to your location.

3. Put effort into your profile and cover images

Remember that your profile picture and cover image are the two first impressions a customer has when going to your page. Make sure your profile image features your company’s logo in some way – this way, your brand can get better recognition. The image has to be square and of good quality, at least 180 x 180 pixels.

When it comes to your cover image, you can get more creative. For example, your cover image may serve as a tool to push a sale, so you can put a photo of your product in the background. This is how Wholefoods did it.

Make sure your cover image size matches the requirements. The minimum is 720 pixels wide, but this might be altered in the upload process. Therefore, it is best to go with a larger image, 1702 x 630 and allow Facebook to resize it appropriately.

4. Add a call to action button

A Call To Action (CTA) button is an effective instrument to drive traffic away from your Facebook page and to your website. A CTA button also makes it easier for Facebook users to make a purchase, subscribe to your mailing list or book a service, without making the extra effort of searching your website.  

Facebook offers several calls to action, among which you are most likely find an appropriate one for your business.

5. Get a custom URL

To create a custom URL, go to ‘About’ section on your Facebook page, and click on ‘Create Page Username’. A personalized username and URL will make it way easier to find you on Facebook, as well as contact you through Messenger.

6. Invite your friends to like your page

It may sound silly, but who do you think will be the first people to like your page? To get your first subscribers, invite all your friends to like your Facebook page. Even better, give you other employees access to the page and ask to invite their friends. This way, you can start building your network with a few subscribers and advertise your page on other social media and your website.

7. Keep up with messages and comments

Keeping in touch with your subscribers is vital to your Facebook page engagement. By liking and replying to comments on your page, you show appreciation and interest in your clients’ opinions. This way, you can encourage their future participation.

Responding to messages is an even more important aspect of your Facebook business communications – and, of course, a good practice of Facebook management. Facebook creates a note of how quickly a business replies to a message, which is visible to all new followers when they open a chat window. This may determine a client’s decision whether to contact you or not. If your response rate is slow, the customer might want to turn to another company that replies quicker. Replying to messages shows your interest in your customers and respect for their time.

8. Monitor your page activity through Facebook Analytics

Another useful tip that might make Facebook management an easier process it staying up-to-date with the page activity. Facebook Analytics is a great tool that will allow you to track the levels of engagement on your page. It is conveniently broken down into sections, so you can see the different factors influencing the activity on your page.

To see the most recent statistics, go to ‘Insights’ at the top bar of your Facebook page, and choose the categories you wish to look at. These may include page views and likes, number of people reached, post engagements, and video views.

You can export your data in an Excel format and analyze it within a spreadsheet. This might help you determine the most successful posts, see what drove traffic, and who liked them. Based on this information, it will be much easier for you to create more successful content in the future.

9. Establish a posting schedule

Facebook schedule is one of the most useful tools available on the platform. Having figured out the most successful posting times with the help of the previous tip, you can create your posts and schedule them in advance. This will save you a lot of time and effort, as well as take the pressure of posting at the right time off you.

To schedule a post, write a post as you normally would, then click on a small arrow attached to the ‘Publish’ button. Click on ‘Schedule’ and then choose a date and a time you want your post to be published. You will then be able to see your scheduled posts on your main page, where you can reschedule and edit them.

10. Keep an eye on trending topics

Follow the trending topics on Facebook, as these might prove useful to your business as well. When you click on a trending topic title, Facebook takes you to the page with all the top posts related to the topic. This way, you can make your page more visible by participating in the discussion on the topic. If you see a trend that relates to your business, react quickly: write a post using the same phrasing used in the ‘Trending’ window and try to provide an interesting perspective, an insightful opinion, or just a creative take on what you see. If your strategy is successful, you can get great exposure.

But make sure you are careful with these. Never use a trend that you do not fully understand, as it might result in more damage to your business than good. Don’t use a trend just for the sake of exposure – only comment on something if you have something good to say, otherwise, you risk looking like you are trying too hard.

11. Use video content

Video content is a great way to boost your page activity. Studies have shown that videos can create up to 1200% more engagement on social media than any other format: videos get more likes, views, and even shares.

Facebook now encourages users to upload videos directly to the platform, which means that you will be able to keep all of your videos in the same library on the platform, available for everyone to see. The best format is a short 1-2 minute video with subtitles since most Facebook users will watch it on their mobile devices and will not always have a chance to listen to it.

12. Promote your page and posts

Promoting your posts will help you increase your page activity and outreach. Facebook Ads offers a great range of possibilities to advertise your content and your page. You can promote specific posts that you believe will be interesting to a wider audience, or you can do so with your whole page.

You use your Audience Insights to choose the appropriate target audience for your page so that your campaign is shown to the people who are most likely to be interested in your business. Facebook allows you to choose from a range of advertising formats, including photo ads, video ads, app ads, event apps, and many more. You can choose one that is most appropriate for your business and run for the number of days you want, as well as set up a daily budget.

13. Pin the important posts

If there is an important announcement or an offer you want people to keep seeing, pin it at the top of your page. This way, the page visitors will see it as soon as they go to your page.

To pin a post, click on the three dots at its top right corner, choose ‘Pin To The Top of Page’. You can remove the pin in the same manner, whenever it stops being relevant.

14. Use the 80-20 rule

An easy 80-20 rule will help you maintain the right balance in your Facebook content. For greater user engagement, it is recommended to keep the proportion of your brand promotions to 20%, while 80% of the content should serve to educate and entertain your subscribers.

If you post about your brand too much or, even worse, only about your brand, your Facebook page has only momentary value to your followers, and this might not have the best effect on your business development. While, if you keep your page interesting and informative, your followers are likely to stay with you and get your business updates alongside the rest of your content.

To keep your page entertaining, post some unique insights from your business processes, share expert knowledge through blogging, or even share interesting news about your industry from other sources. Imagine how your brand would keep its Facebook account if it was a person, and try to follow this logic in your Facebook management.

15. Encourage participation (competitions)

Finally, try to encourage your followers to participate in the discussion. Experiment by asking questions in your posts, creating polls, and coming up with easy competitions. For example, you can ask your subscribers to share a post, or tag a friend in the comments section, and announce a randomly-chosen winner would get a free product or service. This might be a fun way to grow your audience and establish a relationship with your customers.

Conclusion about our Tips and Tools for Better Facebook Management

To conclude, Facebook can be a brilliant tool to market your brand and communicate with your customers. Your Facebook management can become significantly less time-consuming, once you familiarize yourself with different techniques to automate some of the tasks and adopt a few useful habits. Make sure you check out the Facebook blog to stay up-to-date with all the changes the company keeps introducing, or check out some social media management services to do it for you.