Social Media Management Companies: 10 Reasons To Hire The Best

Are you wasting time and money trying to manage your social media? Get real results for your business by hiring the best social media management company today. 

The world of social media is getting more and more complex every year – new platforms and apps are being created all the time, new features are being introduced on the existing platforms, and online marketing mechanisms are becoming more advanced every day. Today, an average person has 7 social media accounts on different platforms, spends up to 9 hours online, and has 300 Facebook friends. These numbers easily make social media marketing a priority for many businesses, and the competition for social media users’ attention is getting fiercer every day. 

Social media has introduced the new ways of advertising, allowing businesses expand their influence online, find new clients and sell more. A company that makes it to social media is already way ahead of the competitors who do not.

Nevertheless, running even one social media account can be a time-consuming and complicated task, that can negatively impact your daily productivity at the office. However, with the emergence of professional social media management companies, you can hand over your social media activity to a team of specialists, who will work on your accounts and create engaging content every day. In this article, you will find the top 10 reasons, why you should use the services of a social media management company. 

You can save a lot of money money. 

You might be surprised, but the best social media management agencies will help you save a significant share of your budget. For instance, hiring a full-time social media manager to your company will cost you between $50,000 and $70,000 per year. Additionally, there will be extra expenses on running advertising campaigns now and then.

Meanwhile, there are many affordable companies that manage social media for businesses. For instance, by paying a small fee of $100 per month, you can have your social media accounts set up and regularly updated for you.By turning to a social media management company, you pay less money than you would pay a single full-time employee, yet you get the skills of the whole team of professionals that works on your digital marketing strategy. 

You can also save many hours of your work. 

Social media management is a time-consuming activity. Different social-media-related tasks, including content creation, online communications, page updates, ad campaigns, and analytics, can take up a lot of the work time. A study conducted by Constant Contact has demonstrated that small businesses, in fact, spent 33 hours per week on average maintaining their social media accounts. And, in business, time equals money: the same survey found that a business owner’s time was worth $273 an hour. Add this all up, and you realize that your own time spent on social media management can cost you way more than you can imagine. 

Now, the services of the top social media management companies will help you save your expensive time and let you focus on your business, without having to distract yourself with small social media tasks constantly. The best agencies on the market can take care of all the activity on your social media pages, from simple updates to market research, as well as create an editorial calendar to minimize your efforts on keeping track with the posts. 

You know what you are paying for. 

Social media budget may not be the easiest thing to plan. There can be a lot of unexpected expenses, especially if you do not know exactly what you are doing. You might have incidents, like unpredictable results of an advertising campaign, or spend money on buying followers and likes, promoting posts, and many others things that are hard to know in advance.

With the service of a social media agency, you can count on knowing exactly where your money goes. As you start using the services of a social media management company, you discuss all the details with the consultant, choose a package that is the most suitable for your business goals, and make other necessary arrangements. You will know the exact number of posts you can expect every month, which social media platforms will be managed, and what content will be featured. This way, you will know how much money you will be paying every month, and it will make it much easier to plan your budget.  

Social media management companies know what to do. 

Indeed, social media is a complex field that requires a lot of intricate knowledge when it comes to every platform. There are many different rules the separate social media platforms – the type of content that is best to use for different social media, advertising campaigns budget and varying costs per click, hashtags or no hashtags, photos and videos, number of characters per posts, best times to post – the list can go on forever.  

A top social media management company will bring all of this knowledge to your social media accounts. The agency team will know exactly which posts will work best on Facebook, and which should be saved for Twitter instead; they will post at the best time gain greater engagement, respond to comments, and create personalized content for your business pages every day. All this will essentially result in rapid growth of your social media accounts and, consequently, in better sales. 

Their approach is based on creativity.  

This is a huge advantage of turning to a social media management service. For a business owner, social media is yet another marketing tool they can use to attract customers. While being an effective approach, it might, in fact, negatively impact the creativity of your content. Not having the time to develop creative concepts, some businesses might end up posting a lot of promotional content, which quickly gets boring for their followers. 

A social media agency, however, will dedicate their time creating engaging content to involve your subscribers in conversation, provoke a reaction and stimulate interest not only in your product but in your company and the whole industry as well. Depending on the services a company specializes in, you can request custom designs for your social media pages, as well as get photo and video content created specifically for you. 

They have the experience.

Social media management agencies have the experience, which means the digital marketing strategies they develop for their clients have been tested and perfected over and over again. This is the kind of collective experience that you can only get at the top social media management companies: no social media manager you can hire will have an equally sophisticated set of skills. 

The types of experience a social media agency is based on analytics and research. With these being an integral part of successful social media strategy development, you can count on the most efficient approach for increasing your business’ online presence. The agency will not only use their experience to create a successful social media campaign for your business but also take the time to provide you with comprehensive reports about the progress.

A social media company will help your online engagement. 

Social media is all about the engagement. Having the best-looking social media pages with tons of posts can do nothing for your business, of user engagement is not part of the equation. Generally, what is meant by engagement is the amount of the activity on the business page – likes, comments, and shares. Engagement implies an ‘open line of communication’ with the customers and is focused on the long-term relationship development.

This is a great advantage of social media management services. The specialists on the team will be focused on the engagement, this way creating a social media account that is lively and active. They will work out a strategy to involve your followers in the conversation by creating interactive content, as well as measure the results by considering the key metrics. 

They know how to make your brand stand out online.  

With over 40 million small businesses registered on Facebook and 25 million active on Instagram, it is vital for your brand to be visible to your existing and future customers. There are several ways to boost your online presence and make your brand more recognizable: through search engine optimization (SEO) tools, get on relevant listings, encourage online reviews, and stay active. A social media agency will be there to take care of all the above tasks for you, relying on their experience and best practices. Knowing exactly how these works, a social media management company will optimize your pages to make them searchable, and your posts more visible, hence making the most of reaching different audiences. 

A social media will help you deal with competition.  

Indeed, the competition online is getting more challenging every year, with social networks introducing new marketing tools and encouraging advertising. The best social media management companies will not only create a compelling image of your brand online but will do so in such way as to stay ahead of your competition. Agency social media specialists are familiar with the rules of the game, and they will work on your business, keeping in mind the strategies your competitors use.

They will provide you with the best return on investment (ROI), hence you will save more money.

Now, this last reason combines everything that has been mentioned on the list. Understanding ROI is probably the most challenging aspect of social media, as it is hard to calculate. Research showed that 81% of marketers are happy to spend more on social media if they were able to track ROI more effectively. At the same time, social media generates the most ROI when used strategically and alongside with successful advertising campaigns.

However, a social media management company has what it takes to give you the best ROI. Their experience, knowledge, and creativity will play a role in creating the best social media advertising campaigns, targeting the right audiences, and marketing your products or service in the most effective way.

FAQs about hiring a social media management company: 

1.     How much should I spend on social media marketing services?

Social media management can be happily affordable or expensive, ranging from $50 to several thousands of dollars per month. Depending on your social media strategy requirements, the price will essentially be determined by the number of platforms you need to have managed for you, the number of monthly posts on each social media network, as well as the frequency of result analysis and consultations. For example, Creative Social Posts is a social media management company offering packages starting from $99 per month, guaranteeing daily updates on the platform of your choice. 

Some agencies will ask for extra budget to cover advertising campaigns, but the price will depend on the results you expect. You can spend as little as $2 per day, running an advertising campaign, or as much as thousands of dollars, however, this budget will determine the pace of your business’ online growth. 

2.     What if I don’t have any social media accounts yet? 

It doesn’t matter! The top social media management company will not only run the accounts for you but set social media pages for your brand. You can have a chat with a social media consultant from the company and highlight the key aspects of your business and its place within the industry, as well as talk about your social media goals. Based on this information, the team will create the best social media accounts for your business, optimizing these to your requests.  

3.     Can they manage more than one account?  

Yes, they can. If you are just starting with your social media accounts, you may want to focus on the most popular social media platforms for business, such as Twitter, Facebook, and LinkedIn. If your goal is to boost your company’s social media presence, you can request to have several social media accounts managed on different platforms. Of course, this will result in greater costs, but will bring you even better results. 

4.     How would a social media company know what to post on behalf of my company?

Best social media management companies will ask you everything they need to know during the initial consultation, which will be followed by detailed research of your industry, your company background, and your competition. Based on this, the social media management 

agencies will create bespoke content on your behalf, as well as target the audiences that can bring your business the most value.

Conclusion

In this article, we introduced the top ten reasons you should think of turning to a social media management company. With businesses of various sizes flourishing online, the competition is getting more serious, which means that more time, energy, and money has to go into your social media accounts in order to stay ahead of the game. 

Among the many advantages of social media management services, there is a great opportunity for business owners to save a significant of their social media spend. The top specialists from social media management companies will charge you way less than you would spend on a full-time employee, and allocate your budget in the most effective way to target the most suitable audiences. You can also find the most affordable social media services that will set up and manage your social media accounts for as little as $100 every month.