Marketing Guide: 7 Best Facebook Page Management Tips

Looking to build the best business Facebook page? Use these amazing tips with your facebook management services for the highest user engagement.

Several years in a row, Facebook advertising remains a large sector of the company’s business. Keeping up to date with the platform’s new features is key to maintaining and growing your business’ online presence. We believe that successfully representing your brand online is not as difficult as it seems. The following Facebook page management tips will help you set up your business page, expand your online audience and increase the activity on your account. 

1. Presentation 

First of all, it is crucial to separate your personal Facebook account from your business page. Create a public page that you will be using strictly for business and dedicate your time to developing it correctly. 

When it comes to business, the presentation is key to your success. It also applies to your social media accounts, as these represent your brand. To start with your brand’s Facebook page management, choose a catchy name, and make sure your profile picture and cover photo are the right sizes. There is no need to be a designer to make these images neat and attractive: simply make sure these images relate to your business and are good quality – not blurred and nothing is cut off. If you need inspiration, have a look at some of the global businesses’ Facebook profiles and see how they did it. Here is the example of Chipotle Facebook page:

Another small tip you can use while setting up the page to make it look more professional is to add a ‘call to action button’. These typically appear at the top of your Home page, below the cover image and net to the messenger sign. Depending on the nature of your business, the button can be used to invite users to ‘Book Now’, ‘Sign Up’, and other relevant actions. For example, the Angry Birds Facebook page has a ‘Play Game’ call to action, while the Michelin star New York restaurant Alinea suggest to ‘Book Now’. 

2. Basic information

To help the new subscribers understand what you do, fill out the information on the page. Make sure you give as much information as you can, and compress it appropriately. Provide a short description of your services, give more details about the company, and share your business’ milestones. Don’t forget to give out your contact details, like your corporate phone number and email, so that the new customers can contact you easily. A full profile speaks for you ethic – this way you can show you have nothing to hide, and that you are open for communication.  

3. Communication 

Make sure you engage in discussion in the comment section and reply to messages promptly. Building your online presence means you have to stay in touch with your customers. A good response rate on Facebook will encourage new clients to reach out, and your replies in the comment sections can demonstrate you are a real human being – there is nothing more attractive than seeing a real person behind the brand. 

4. Make use of scheduled posts 

Facebook posting can be very easy when you do not have to adapt to the posting schedule and waste time on your lunch to write a viral post. Facebook management services allow you to save the time you would spend glued to your screen, waiting for the right time to post. Make the use of the Facebook scheduling tool – write the posts in advance at the convenient time, schedule them, and your job is done! You can schedule the content as much as advance as you need to, and you can always edit and reschedule your posts later if you change your mind. 

5. Visual content 

One of the relatively new Facebook page management tips on the list is visual content. In the past years, it has been revealed visual content can attract significantly more attention on Facebook than posts that have no visual element to them. This means it is always better to have some image supporting the information in your posts. These do not have to be entirely representative of the content and can be used for just attracting the attention. 

For the same purpose, you can now officially utilize a recent addition in Facebook page management services – the introduction of live broadcasts. Your subscribers get an automatic notification as soon as you start a live video and can tune in if they are interested. When you go live, you can see how many people are watching your broadcast and engage in conversation with your followers in real-time. 

6. Encourage participation

As you grow your business on Facebook, try to keep up the activity on your page by encouraging your subscribers to like and comment on your posts. Giveaways and polls are the easiest tools for this purpose. For example, you can announce a giveaway of your service or product, and set an easy entry requirement – to like and share the post, or to tag a friend in the comment section. Engaging in dialogue with your readers by asking questions and creating polls will also help you increase the activity on your page and boost its visibility.

7. Promote your page

Facebook promotions will allow you to reach a wider audience and grow your online presence. Don’t just boost or promote any post on your feed – instead, assess the purpose of your promotion and choose the appropriate posts. Facebook Ads app will offer a range of options to match the campaign to your desired goal. You will be able to set a budget and run a campaign for several days, which would ensure your post is visible to the users that are not yet subscribed to your page updates.  

Facebook page management: now it is your turn

Facebook can be a powerful instrument in your marketing strategy. These Facebook page management tips and tricks will take your page to a next level, and make your experience on the platform much easier. Remember to stay up to date with the new features that Facebook introduced, and use these to your advantage!